Our journey began about 20 years ago in an India that was nascent to the concept of dry cleanliness and hygiene.

Premier box tissues gradually finding their place in homes, work places, cars and such, we soon introduced various other products like toilet rolls, kitchen towels and napkins and hoped to gradually integrate the products into the daily lives of the people. The growth in the awareness towards hygiene in India has been immensely promising and the shift in the behaviour patterns has been extremely encouraging.